Fractional Executive Leadership

Catina A. Wilson

Global Senior Executive · Operations · Transformation · Wellness Strategy

Delivering Fortune 500-caliber operational leadership and executive wellness strategy on a fractional basis — helping growth-stage companies and enterprises scale faster, run leaner, and transform with confidence.

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$270M

P&L Managed

25%

Margin Improvement

$40M+

Cost Savings Delivered

20+

Years Executive Experience

Catina A. Wilson · Fractional Executive

About

Turning Operational Complexity Into Competitive Advantage

I'm a global senior executive with a track record of driving transformational results across fintech, financial services, and technology. From standing up billion-dollar programs to rescuing underperforming operations, I bring the strategic vision and hands-on rigor that organizations need — exactly when they need it.

As a fractional leader, I embed directly into your team to deliver the same impact as a full-time SVP or COO — at the scale and duration that fits your business stage.

I've led organizations through cyber events, supply chain volatility, enterprise mergers, and platform migrations — always emerging with stronger systems, measurable savings, and teams built to sustain results.

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Operations Excellence
Streamlining complex, multi-state operations for Fortune 500 enterprises across fintech and financial services verticals.

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Business Transformation
Leading enterprise-wide change initiatives — from digital-first modernization to platform migrations — with measurable margin outcomes.

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Program Management
Delivering complex, cross-functional programs on time and on budget — from joint venture transitions to AI-enabled capability builds.

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Executive Wellness Strategy
Designing Chief Wellness Officer programs that reduce burnout, optimize executive performance, and build resilient human infrastructure.

Core Expertise

Where I Deliver

Operations Turnaround & Scale

Diagnosing operational breakdowns and rapidly implementing systems, metrics, and culture shifts that reverse course — then scale what works. From card operations to claims to call center optimization.

Process RedesignCost ReductionKPI Frameworks

Business Transformation

Leading enterprise-wide transformation including digital modernization, AI integration, and platform migrations. Championing the mindset and infrastructure shifts needed for lasting competitive advantage.

Digital FirstAgentic AIChange Management

Program & Initiative Management

End-to-end ownership of complex, high-stakes programs — from joint venture dissolutions to emergency funding programs to new revenue stream creation. Delivering clarity, velocity, and results.

Cross-FunctionalRisk ManagementExecutive Reporting

P&L Ownership & Revenue Growth

Managing and growing mature business lines with accountability for every dollar. Identifying margin expansion opportunities, competitive pricing strategies, and new revenue streams with precision.

Revenue ExpansionMargin OptimizationVendor Strategy

Strategic Client & Partner Management

Building and sustaining high-value B2B relationships — including Fortune 500 channel partnerships. Delivering white-glove service models that drive retention, growth, and tier-1 client loyalty.

Client RetentionPartnership StrategyNPS Improvement

Executive Wellness Architecture

Designing and deploying enterprise Chief Wellness Officer programs that integrate physical health, mental resilience, and operational efficiency. Author of The Habit Hacker's Guide to Wellness.

CWO ProgramsHabit Hacker MethodPerformance Longevity

Proven Impact

Results That Move the Business

Every engagement is measured by real outcomes. Across two decades and multiple industries, I've delivered transformational results that show up in the financials, in operations metrics, and in the client experience.

$40M

Cost Savings AchievedPaper-to-digital conversion, IVR routing optimization, and Digital First member experience at Optum Financial

34%

NPS Score ImprovementChampioned continuous improvement culture and issue reduction, dramatically improving member satisfaction

$5B+

Emergency Program DeliveryStood up a critical short-term funding program for healthcare providers during a major industry cyber event

$9.7M

Interchange Revenue ImprovementOptimized vendor spend and card operations, improving interchange revenues within first year

25%

Client Spend GrowthIncreased Tier 1 client spend through white-glove services and consultative engagement model at Fiserv

$15M

New Revenue Stream CreatedLaunched SMB merchant product line integrating physical and digital gift card capabilities from scratch

Engagement Models

How We Work Together

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Fractional COO / SVP Operations

Embed directly as a senior operations leader on a part-time or project basis. Ideal for scaling companies that need executive-level ops leadership without a full-time hire.

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Transformation Advisory

Strategic guidance through major change — digital transformation, platform migration, operational redesign, or organizational restructuring. Hands-on advisory with measurable outcomes.

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Program Leadership

End-to-end program ownership for high-priority initiatives. From defining scope to final delivery — with rigorous governance, cross-functional alignment, and executive reporting.

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Chief Wellness Officer

Fractional CWO services designing enterprise wellness programs that reduce burnout, increase retention, and optimize executive performance through data-driven, habit-based health strategy.

Credentials

Background & Education

Education

Georgia Institute of TechnologyMBA, Global Business

Purdue UniversityB.S., Industrial Management

IMD Business SchoolCertificate, Strategic Partnerships

Santa Clara UniversityCorporate Board Readiness Program

Certifications

Six Sigma Green Belt, Certified

Prosci Change Management, Certified

Certified Peptide Integration Specialist

Nutrition Coach, PUSH Framework

Career Highlights

Industry Experience

Executive Roles

EmpowerUs (UFA Platform) — 2025 to PresentStrategic Executive Advisor. Architecting enterprise infrastructure for the United Family Association, a multi-vertical benefits platform. Leading GTM strategy, channel partnerships, and investor readiness.

Atlanta Wellness Clinic — 2023 to PresentFractional Chief Wellness Officer & COO. Designing and deploying enterprise wellness programs integrating physical health, mental resilience, and operational efficiency for C-Suite executives and high-growth firms.

Optum Financial (United Health Group)VP, Consumer Card Operations & SVP, Operations Enablement

FiservGM/SVP, Gift Solutions & GM/SVP, Channel Enablement

Cox Automotive, Media SolutionsSr. Director, Strategy & Business Planning

SunTrust BankGVP, Technology Delivery

Board & Advisory Service

Technology Association of Georgia (TAG)Board Member

EmpowerUsStrategic Advisor

Bridge BuildersAdvisor